As a whole, this name carries a simple yet rich connotation of “the sparkling amber”, communicating a glorious and beautiful brand image of a premium German beer to Chinese consumers. It is also a symbol of fortune and status, giving the beer a premium sense. 星 means “star” and “sparkling”, while 琥 suggests “amber”, associating with the color and packaging of beer brand. ![]() After three rounds of creation and linguistic check, the name 星琥 was selected from more than 30 candidates. Labbrand, the leading China-originated global brand consultancy, worked closely with Schöfferhofer to create the new Chinese brand name. (Both maintain the 50-50 ratio of beer to soda.) Let’s try them both. In order to establish strong development in the Chinese market, Schöfferhofer commissioned Labbrand to create a new Chinese brand name that could convey the unique identity and values of the brand. Schofferhofer Grapefruit was a pioneer in fruit-beer radler-style blends (the original was 50 hefeweizen and 50 grapefruit soda), and now the German brand is back with two line extensions, one made with pomegranate soda and the other with passion fruit. However, it faced issue of brand recognition due to a similar name 雪夫 of its competitor Schaumhof. Please enter a ZIP code or address to start your search to find Schofferhofer Beer near you. Schöfferhofer entered China with its initial Chinese name 雪芙豪夫, which was a direct transliteration of its original brand name. Find quality adult beverage products to add to your Shopping List or order. ![]() As the first wheat beer brewed outside of Bavaria, Schöfferhofer has proved to be one of the most successful German wheat beer brands, which include numerous award-winning and innovative variations in flavor. Shop for Schofferhofer Beer Variety Mix (12 ct / 11.2 fl oz) at Harris Teeter. Schöfferhofer is a sub-brand of Radeberger Group, the largest brewery group in Germany. SHANGHAI, 22 JANUARY 2017 - Labbrand worked with Schöfferhofer to develop its Chinese brand name 星琥 with strong brand differentiation in China.
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